Alpha repricer gives you all of your information about the Amazon buy box. There is a white buy box on the right-hand side of the Amazon product detail page. Amazon shows the most cost-effective items from a high-quality provider. Because the buy box has a significant impact on conversions, most competing sellers seek it. The highest-rated Amazon merchants will be displayed in this area. The seller who possesses this position is generally referred to as the winner of the Buy Box. The Buy Box will rotate between top-rated sellers if there are several for a particular product. Because numerous merchants can sell the same things, this position can be highly competitive.